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This site duneideannseakayaking.com states the following, "Guided trips on the Firth of Forth." Our analyzers noticed that the website stated " All within a stones throw of Edinburgh, Scotlands beautiful capital city." The Website also stated " Welcome back to Dun Eideann Sea Kayaking. Spring is on its way and we are excited about getting out on the water more with the improving weather. Come and join us on one of our introductory trips or get a group of you together for an adventure down on the sea. Want to try sea kayaking, but cant find someone to look after the children? Just click on Gift Voucher." The website's header had Dun Eideann as the most important keyword. It was followed by Sea Kayaking, guided trips, and sea kayak instruction which isn't as highly ranked as Dun Eideann. The next words the site used was Edinburgh. North Berwick was also included but could not be understood by search engines.